business intelligence services fraud detection geo demographic spatial analysis

The Problem

The Client, one of the world's largest contact lenses products company, has been targeting its customers through direct marketing mailers. However, it believes that the Return on Investment on its direct marketing campaigns is low and this is affecting the company's bottom-line

The Solution

Analyze-this used a combination of the purchase behavior of the customers from the transaction data and the attitudinal data from the market survey to create a new segmentation model for the Client. The segments were analyzed to understand the kind of direct marketing campaigns the segments would be most receptive to.

	Dealers/Customer segmentations and profiling.
	Cross-sell and up-sell analysis.
	Dealers/Customer profitability and lifetime value analysis.
	Customer KPM (Key performance metrics) analysis.
	Fraud detection.
	Acquisition and prospect analysis.
	Brand, category and product analysis and management.
	Loyalty Programmes and customer analysis.
	Campaign performance, response and profitability analysis.
	External enrichment data integration and analysis.
	Channel and touch point analysis.
	Geo-demographic and spatial analysis

Results & Client action – The Client has been able to maximize its ROI on the DM campaign using effective targeting on the new segments